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Dashcrab

They don’t search for you. They ask.

  1. Story · AI visibility · 4 min

    They don’t search.
    They ask.

    Ñandú Outdoor ranks first on Google for its keyword. When someone asks an AI which jacket to buy, it doesn’t show up. Why the game moved from keywords to topics.

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  2. This is Mateo. He does SEO for Ñandú Outdoor. His pride: first on Google for "women’s waterproof jacket".

  3. One keyword, one page, one position. That’s how the game was played for twenty years.

  4. Sofi doesn’t search like that anymore. She asks. With context: where she’s going, when, her budget and what worries her.

  5. And the AI doesn’t run one search with that question.

  6. It breaks it into subtopics and searches each one separately: the weather, the type of jacket, the rankings, the reviews.

  7. Ñandú answers just one of those searches. Mateo’s.

  8. The rest are answered by others: a magazine, a forum, a comparison site, a video.

  10. The answer: three jackets, with their sources. None of them is Ñandú’s.

  14. Mateo thought in keywords.

  15. The AI thinks in topics: everything you need to know to answer the question well.

  16. Ñandú covers 2 of 8 subtopics: sizes and shipping.

  17. Cumbre Sur, its competitor, covers 6. That’s why the AI cites it.

  20. Now, measured: your customers’ questions, across five engines, every week.

  21. Sofi’s question: Ñandú doesn’t appear in any engine.

  22. In its place, almost always the same brand. Dashcrab tells you why you lost each question in each engine: whether it didn’t read you, read you and didn’t cite you, or the conversation runs through reviews and forums where you aren’t.

  24. For Monday

    Three things you can
    do this week

    1. 01
      Write 20 questions, not keywords. The way a customer would ask them, with context. Ask them in ChatGPT, Gemini and AI Mode and note who shows up.
    2. 02
      Map the subtopics of your main topic. What the AI will search for to answer. Do you have a page that answers each one, with data and sources?
    3. 03
      See who the AI cites in your industry. Reviews, forums, comparisons, videos. You need to be there too, and it doesn’t depend only on your site.

  25. You finished the story

    SEO puts you on the list.
    The topic puts you in the answer.

    Every week Dashcrab asks what your customers ask in ChatGPT, Claude, Gemini, Perplexity and Google AI Mode: where you show up, who shows up instead of you, and why you lost each question. The GEO Observer extension is free.

    See AI Visibility Try GEO Observer for free