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How to decide when the numbers don't add up.
Attribution, paid media, AI visibility and analytics, told the way you actually use them on a Tuesday at nine in the morning. Concrete numbers and what to do with them. No 0 to 100 scores.
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518 Google searches, 10,913 citations later: how AI treats your SEO.
We ran 518 Google searches ourselves, with GEO Observer, and counted every citation: 10,913 in total. The AI Overview repeats about half your SEO, but the moment you move to AI Mode, 85% of the citations are sources that were nowhere in the original search.
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