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How to decide when the numbers don't add up.
Attribution, paid media, AI visibility and analytics, told the way you actually use them on a Tuesday at nine in the morning. Concrete numbers and what to do with them. No 0 to 100 scores.
Featured
What pages does AI actually cite when it answers?
We analyzed 21,571 URL citations from Google AI Overview, ChatGPT, Perplexity, Claude, Google AI Mode and Gemini. Eight findings, and five places where our data does not match what the industry keeps repeating.
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SEO & AI visibility
Can you trust a GEO study?
What the field still does not know, and the five questions to ask any study before moving budget on a headline. They apply to ours too.
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SEO & AI visibility
Which GEO tactics work, and which ones are myth?
Four findings replicated across different samples, six beliefs that do not survive a controlled experiment, and two open hypotheses.
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SEO & AI visibility
What is GEO, what is AEO, and how do they differ?
The guide from scratch: what happens inside an AI answer, who defined each acronym, and the three layers of the problem. No dubious tactics, no promises.
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SEO & AI visibility
What does each AI model cite: ChatGPT, Claude, Gemini?
We classified 10,618 citations by page type and found categories almost nobody was measuring. Four of the five models mostly cite company blogs. ChatGPT cites product pages, guides and PDFs.
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SEO & AI visibility
Does your SEO get you into Google's AI Overview?
We ran 518 Google searches ourselves, with GEO Observer, and counted every citation: 10,913 in total. The AI Overview repeats about half your SEO, but the moment you move to AI Mode, 85% of the citations are sources that were nowhere in the original search.
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